Retail and Consumer Law refer to the body of laws related to the sale and advertising of various consumer products. It is comprised of a vast body of both state and federal laws and regulations. Retail businesses are those that provide goods to customers, usually by selling them from a physical store location.
Retail law includes matters like consumer protection laws; laws that protect the rights of consumers and ensure fair trade competition. These laws also provide for truth in advertising, assuring that consumers are not taken advantage of by unscrupulous retailers. Retail law and consumer protection are designed to prevent businesses from practicing fraud or unfair practices that would give them an inappropriate advantage in the marketplace.